PT Toyota Astra Motor (TAM) as the sole agent of Toyota brand holders in the country predicts the automotive market in 2018 will be the same as this year. In fact, there tends to be a decline.
Even so, TAM remains confident with the potential for consumer buying interest with new products such as cars in the class of Multi Purpose Vehicle (MPV) and Sport Utility Vehicle (SUV).
Executive General Manager of PT TAM said next year, if the automotive market prediction will see a four to five percent drop nationally. MPV will still be the main contributor of approximately 44 percent.
But with such market predictions, TAM will still release five new products throughout 2018. He said, three of them new models and two in the form of refresher products. Toyota 2018 car models have been waited by all its fans whole Indonesia.
“Semester one there are several models, at least there are two or three new models at least. Just wait, “he said, when met in Jakarta.
He also said, negative trends such as tightened car loans due to bad loans, and upturned middle-class consumption will still continue. “Moreover, 2018 is also included in the political year with the implementation of election simultaneously, it will affect the sales of automotive,” he said.
Low utility vehicle Sport Utility Vehicle is generally available in a choice of five or seven seats. However, Toyota prefers a seven-seat option for its new product, the All New Rush.
In fact, when the first time Toyota Rush present in Indonesia, there is also a choice of benches five and seven passengers. Then what is the reason All New Toyota Rush designed only seven passengers?
Toyota Rush Chief Enginee said the All New Rush comes through research, including a choice of benches for seven passengers.
“We are conducting surveys just to see what the needs of the community or potential customers are and to think about the future of this model from which we see the most desirable seven seers,” he said in Jakarta
Vice president of PT Toyota Astra Motor, said the seven-passenger car seat is needed by consumers in Indonesia. “They want seven seat, this is proven from Rush previously sold almost 90 percent seven seat. But whether it will take five seat, yes it can be dong, it’s from the customer need only if it turns out there will be a change in this segment yes we will surely consider, “he said.
Asked about the global SUV trend that only has a bench for five people, Henry said, the market in Indonesia is slightly different from other countries. “All depends on the market,” he said.